Our Process

#1 — Onboarding

First, we’ll have a quick call to make sure that we are a good fit for one another.

After thecall, we’ll send over our onboarding questionnaire. This questionnaire is a bit long, but helps us to learn about your business.

If necessary, we may schedule a second discovery call if we feel like we need to learn more before we begin.

learning

#2 — Topic Planning & Target Selection

Then we deep-dive into research. We’ll examine your website and popular blogs for inspiration, then deliver suggested topics for your guest posts, based on our conversations and research.

With each topic, we will also deliver a list of “target publications.” This is a pitch list for the article. Like this:

Writta guest post targetsWe do not guarantee publishing with any specific publication, and may need pitch an article to 3-4 before acceptance.

research

#3 — Outlining & Writing

With topics chosen, we’ll deliver an outline. You’ll be able to provide insight, add sections, or provide interesting anecdotes for us to include in the content. Like this:

With your guest post outline locked in, we’ll get to work creating your high-performance longform thought leadership content. Our content is our secret weapon. When you deliver outstanding content, it’s hard for editors to say “no.”

case study writing

#4 — First Draft Approval

Once completed, we deliver our finished first draft. Before you see it, every article goes through a three-stage editing process to ensure it is pitch-ready.

Your first draft is delivered and you have a chance to request any changes or revisions you would like to see before we begin pitching it to publications.

calendar

#5 — Pitching & Following Up

We leverage our industry connections and clever pitching strategies to secure placements on some of the biggest blogs and publications in the digital marketing industry. Like this:

We handle the whole process for you. We pitch the editors, implement any revisions they request, and then follow up with them as necessary until the guest post goes live.

We continue to pitch every guest post until it finds a home, moving our way down our target pitch list for each piece.

publish

#6 — Published!

We’ll track each post and notify you when it goes live.

collaboration